The Project

{MUST+ACHE} 2014 is a student project for the course Digital Strategies for Museums and Cultural Heritage at Media Lab of Aalto University.

Students behind the project are Auri Mäkelä, Bo Kyung Kim, Molly Schwartz, Pouyan Mohseninia and and Sara Confalonieri.



1. Explore how people are motivated to participate in a public health awareness issue, civic consciousness.
2. Explore the question of identity and how it is tied to physical appearance and group belonging / sense of community / group bonding.
3. Document how people engage with a men’s public health issue through social media and pop culture.
4. Link the cultural practice of Movember with the historical background of moustaches.


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